Wednesday, April 11, 2007

Europe thinks newspapers are not dead.



Those crazy Europeans they think that Newspaper is not dead. Meanwhile all the big newspapers corporations in America with any sense believes that only three papers (USA Today, Washington Post, NY times) are need for the U.S. and the Chicago tribune ain't one of them.

How can newspapers survive in the age of Internet with no classified section? fulling ad revenue for the print edition? And fulling circulation?

Bruno Patino, director of online projects at France's Le Monde said that the Internet would allow newspapers to focus on in-depth investigations as the web site focuses on audiences that demands up-to-the-minute-news: translation: to find who is the dad of Anna Nicole's baby the minute they announced it check the website to find out more about how the Veterans hospital system is failing our soldiers when they return from combat read the first in a series of articles on the website updated every so often as we get it. On the Internet 10,000 words costs the same as 10 words. TV and radio still really heavily on newspaper to provide in depth analysis on major stories and so do the readers of newspapers.

like the U.S. Europe is facing fulling newspaper circulation;

The most recent figures available from the World Association of Newspapers showed that daily paid newspapers in the European Union saw a 0.61 percent drop in circulation in 2005, and a 5.26 percent fall over the five years through 2005.


Europe's largest newspaper Berlin based Axel Springer will spend $2.67 billion to expand its digital offerings both in Germany and throughout the world.

Zach Leonard of the The Times of London said that writers will need to learn to write better headlines since search engines tend to reduce stories to their first 200 characters. The Times also encourages journalists to fill out articles with video and audio content.

Another drawback of reading the newspaper online. the computer reads the headlights for you and it does know about everything that you are interested in unless you add 30 or 40 unique topics to the Google News.

Ad revenue online is rising too:

Advertising online is a strong lure for newspapers. In Britain, for example, online advertising rose 41 percent in 2006 to reach more than 2 billion pounds, giving it an 11.4 percent share of the market, just higher than that of the newspapers. That compared to 7.8 percent in 2005, according to the Internet Advertising Bureau report which was compiled by consulting firm PricewaterhouseCoopers and the World Advertising Research Center.

So if you will not throw away your subscription to the Chicago Tribune I will not tell my mother to stop her subscription with the Los Angeles Times. News Paper is not dead we just need to figure out how to move the ads from print to online. In the end content, in dept content is king. this is what makes us unique and what will keep us going well into the 21st century. those pin heads who say only three papers should exists hate capitalism because they are against competition and have lost sight to the importance of local news.

Watch PBS: FRONTLINE:news war: part III Chapter 21 on my precious Los Angeles Times that I grew up with.

No comments: