Tuesday, February 20, 2007

Viacom's answer to YouTube

Independent Online Edition > Business News

Viacom has agreed to license its content for viewing on Joost. Joost will be launched in spring offering television-quality video over the Internet. Its like TVIO for your PC. They can watch what they want when they want.

Users will be able to create their own channels, share their own videos and chat with other users. Joost will split the proceeds of advertising with the content providers.

This is how big media should deal with YouTube. Instead of complaining and threatening to pull clips or sue video pirates they should offer a better alternative. I think the services like Joost will revolutionize TV away from hundreds of cable channels to a world of different TV shows competing with shows made on the Internet, videoblogs and home videos for your attention. Ratting will be based on how many times people download the latest episode of a TV show not on how many times they watch it on the Boob Tube.

Joost™ - Frequently Asked Questions

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